Oodle Redefining Social Discovery with a Digital Platform
Social Networking
AI Chat
Mobile UI/UX Design
India
At Youiocean, we crafted this social networking platform case study for Oodle, aiming to enhance how people meet, chat, and connect online. This digital platform was envisioned to enable genuine interactions—whether users are connecting locally in Mumbai or forming global friendships—powered by interest-based discovery and AI-enabled features.
Overview
Youiocean’s approach to social networking platform UI UX design was centered on building a modern, playful, and intuitive experience for Gen Z and Millennial users.
With features like real-time local discovery, AI chat companions, and vibe-based profile browsing, the Oodle platform aims to break barriers in digital socializing.
By encouraging authentic conversations and providing tools for fun, engaging connections, Oodle is reshaping how people form new friendships online.
Challenges
Designing an interface that balances fun, simplicity, and functionality for a social-first audience.
Creating an inclusive onboarding process that educates new users while keeping them excited.
Crafting a UI that builds trust and comfort, especially with AI-based companions.
Our Approach
To deliver a fresh and interactive social platform experience, our focus was to understand evolving user expectations from digital connections. We translated those into actionable design strategies that encourage interaction, boost user retention, and provide continuous engagement through AI and community-driven features.
Understand & Analyze
We studied leading global and local social platforms to understand what drives interaction. User research helped us identify common friction points in profile exploration and chat initiation.
Design & Develop
We designed user flows with intuitive navigation and layered personalization. Features like “Nearby People,” interest-based filters, and AI chat bots were integrated into a cohesive interface.
Implement & Integrate
We collaborated closely with Oodle’s development team, ensuring seamless integration of design systems, real-time interaction components, and scalable design assets.
Ideation: Bringing People Together with Purpose
The concept behind Oodle was simple—make it easier for people to meet based on mutual vibes and shared interests. Our ideation process focused on designing playful, welcoming, and AI-assisted experiences for meaningful social discovery.
Discover Real Connections, Near and Far
Location-based discovery to meet people nearby
Interest filters for connecting through common hobbies and passions
Real-time visibility of who’s online and open to chat
Engage Through AI Companions
Personalized AI chat companions for continuous conversation
AI learns your tone and style for more natural interactions
Never feel bored—your inbox always has someone to talk to
Wireframes: Visualizing the User Journey
We crafted detailed wireframes reflecting best practices in social networking platform UI UX design. Each interaction was mapped to user intent—whether it’s starting a chat, exploring a profile, or joining a community.
Designing: Crafting a Seamless User Experience
We focused on creating a responsive, modern interface with warm visuals and intuitive workflows. From color gradients to playful animations, every detail reflected Oodle’s vibrant social energy.
Style Guidelines
Final UI Screens: Polished and Functional
The final designs are sleek, youthful, and feature-rich—aligned with expectations of a social-first generation. The UI scales smoothly across devices, ensuring a consistent user experience.
Future Goals: Expanding Digital Friendships
Our long-term vision for Oodle is to grow its feature ecosystem and enhance real-time engagement on the platform.
Integrate live debates and conversation games
Launch community-driven live event features
Personalize content recommendations through AI-driven curation